Bishop Cider out of Dallas, TX has a new seasonal cider. and I took this opportunity to create some spec work demonstrating how I’d promote it. This content was mad for IG and can be seen natively here.
The strategy: The seasonal drink is aimed at bringing the Pecan Pie from the plate to the can. So the imagery is aimed at doing the same, bring the cans to the forefront while constantly reminding the viewer where the inspiration for the drink came from. The combination of gifs and still images keeps the viewer engaged and in some circumstances allowed the whole can to be visible which makes it easier to read. The final is about the detailed can which is shown off through this work. While what the can contains is the important stuff the can is designed with so many little details, worth showing off, which shows the care Bishop Ciders put into canning this drink.