Will Insull
Creative Content Manager and Video Producer
Strategies
Colorado WBB
Function: Create a working social media strategy that positively effects the growth and reach of the CU WBB program and it’s players.
Task: Increase the social following for all social accounts and be the best team run social media account in the woman’s basketball space.
Below are links to a strategy and goals along with sample creative.
Kammok
Function: Worked independently on spec marketing strategy for Kammok- document includes research, strategy, and creative samples.
Task: Increase Kammok’s market share which in Texas given limited travel opportunities because of pandemic and financial worries.
Below are links to a comprehensive marketing strategy and sample creative.
Valero Texas Open
Function: Co-creator and member of 4 person student-organized team responsible for research, strategy, and activation of an IMC Plan.
Task: To create an IMC Plan introducing Influencers into the marketing plan for the 2019 Valero Texas Open, a PGA Golf Tournament in San Antonio, Texas.
Below are links to complete documents presented to 2019 The Valero Texas Open:
Dearduck
Function: Co-creator and member of 5-person team acting as "Vision Advertising," a full-service student-organized advertising agency located in San Antonio, Texas.
Task: To work directly with and create a complete IMC Plan for Dearduck, a Buying-for-other marketing software company.
Below is a link to our complete IMC plan presented to Dearduck:
SS&E Rivercity Rockfest
Function: Co-creator and member of 8-person team acting as "youfocus," a full-service student-organized advertising agency in San Antonio, Texas.
Task: To work directly with and create an IMC Plan for Spurs Sports & Entertainment (SS&E), the organizers of Rivercity Rockfest, a two-day music festival in San Antonio, Texas.
Below is a link to our complete pitch deck presented to SS&E:
Hertz Rebrand
Function: Member of 4-person team from all over the country put together by VCU’s AD club and One Club for Creatives to compete in the second annual Strategic Workshop from 11/6-11/9.
Task: To revitalize the dying brand of Hertz.
Below is a link to our complete pitch deck including a recording of our pitch resented to the judges.