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Will Insull

Creative Content Manager and Video Producer

  • Commissioned Photography
  • Lifestyle Photography
  • Video Production
  • blog
  • Creative Strategy
  • Gondola
  • Home

Vamos QPR logo

Partnered with Vamos QPR (local supporter group) in San Antonio, TX to create these logos and shirt designs. Both designs are original and limited edition.

Designer/animator - Amanda Gerlach

Producer/photographer - Will Insull

Shirt design/producer - Jacob Tingle

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categories: sports
Saturday 04.10.21
Posted by Will Insull
 

Bishop Cider Cidercade Opening

Photographed the opening of Bishop Cider’s new Cidercade, a cider bar/arcade. The photos below will be used for advertising and promotional use by Bishop Cider.

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categories: Event Photography
Sunday 01.31.21
Posted by Will Insull
 

Alamo Bowl Social Content

The following content was created and used by the Valero Alamo Bowl. The graphics were created for paid Facebook and Instagram ads, while the videos were created for TikTok, Instagram, and Twitter.

Graphics stats: over 21,000 impressions and 323 website clicks, with a pay-per-click at $0.35

Video Stats: 13,458 views and 1,824 likes on TikTok alone (at time of posting this blog)

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tags: Sports
categories: sports
Wednesday 12.30.20
Posted by Will Insull
 

Memorial Athletic Club commercials

Recently wrapped up a video shoot for a local Houston, TX gym the Memorial Athletic Club pretty excited to share the final work. I hope to be shooting more video like this in the future.

Tuesday 11.10.20
Posted by Will Insull
 

Bishop Cider Spec Work

Bishop Cider out of Dallas, TX has a new seasonal cider. and I took this opportunity to create some spec work demonstrating how I’d promote it. This content was mad for IG and can be seen natively here.

The strategy: The seasonal drink is aimed at bringing the Pecan Pie from the plate to the can. So the imagery is aimed at doing the same, bring the cans to the forefront while constantly reminding the viewer where the inspiration for the drink came from. The combination of gifs and still images keeps the viewer engaged and in some circumstances allowed the whole can to be visible which makes it easier to read. The final is about the detailed can which is shown off through this work. While what the can contains is the important stuff the can is designed with so many little details, worth showing off, which shows the care Bishop Ciders put into canning this drink.

via GIPHY

via GIPHY

via GIPHY

tags: spec work
Monday 11.02.20
Posted by Will Insull
Comments: 1
 

r/advertising school Assignment #4 - design

I tried to keep my design simple by just adding to the classic “no shoes, no shirt, no service“ slogan. I added the visual element of the mask to help get the message across. Font choice - Rambla Bold

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Wednesday 06.24.20
Posted by Will Insull
 

Northern California

Spent a week in northern California - Redwood National Park, Highway 1, and San Francisco


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Saturday 07.20.19
Posted by Will Insull
 

Bombay's Bicycle Club

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Sunday 03.31.19
Posted by Will Insull
 
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Will Insull | 832-868-8871 | wiinsull@gmail.com | @will_insull